Content Creation / Social Media Strategy
My Ceviche
Located in the heart of Miami, MyCeviche is an upscale seafood restaurant known for its fresh-caught fish, elevated coastal cuisine, and vibrant yet refined atmosphere. Inspired by the flavors of South Florida and Latin America, the restaurant offers a modern take on classic ceviche, seafood towers, and seasonal specialties, creating an experience that feels equally suited for a business lunch, celebratory dinner, or waterfront date night.
The Challenge
While MyCeviche had established a strong local reputation, its social media presence wasn't fully reflecting the quality of the dining experience. Content lacked consistency, visual storytelling, and a clear strategy for converting online engagement into reservations and repeat guests.
The Solution
Through a comprehensive social media strategy, monthly content creation, and creative direction, we repositioned MyCeviche's online presence to highlight not only the food but the atmosphere, hospitality, and lifestyle associated with the brand.
Results After 6 Months
68% increase in Instagram reach
42% increase in Engagement rate
31% growth in followers from local target audiences
18% increase in reservation link clicks