Gusto

Social Media Strategy / Paid Social Ads / Email Marketing

Nestled in the heart of Bethesda, Gusto is a farm-to-table restaurant inspired by the sun-soaked flavors of Italy and the Mediterranean. The menu celebrates seasonal ingredients sourced from local farms, featuring handmade pastas, wood-fired vegetables, fresh seafood, and thoughtfully crafted dishes designed for gathering. Warm hospitality, rustic elegance, and a commitment to quality have made Gusto a neighborhood favorite for everything from weeknight dinners to special occasions. The concept draws inspiration from locally sourced ingredients, Italian farmhouse traditions, and Mediterranean cooking rooted in simplicity and freshness.

The Challenge

While Gusto had built a loyal local following, its digital presence wasn't fully communicating the warmth, craftsmanship, and elevated dining experience guests encountered in person. Content focused primarily on menu items and lacked a cohesive strategy for showcasing the restaurant's atmosphere, seasonal offerings, and community-driven story.

The Solution

Through a comprehensive social media strategy, monthly content creation, and creative direction, we developed a content ecosystem that highlighted not only the food, but the people, ingredients, and experiences behind the brand.

Results After 6 Months

82% increase in Paid Social Ads reach
49% increase in Engagement rate
36% growth in followers within the local Bethesda and DC market
28% increase in reservation link clicks attributed to paid social and organic content